The Strategic Asymmetry of Two Markets

UAE and India are not parallel opportunities. They are a strategic asymmetry that, distributed together, multiplies the value of a single brand partnership.

UAE Market

India Market

Premium skincare market [validated stat]

Derma-cosmetic market growing ~12–15%/yr

2,000+ dermatology practices

Tier 1 & 2 cities driving demand

Mature digital pharmacy penetration

Rising dermatology consultation rates

Online-research-led consumers

D2C cosmeceutical sales doubling every 18 months

UAE Market

India Market

Premium skincare market [validated stat]

Derma-cosmetic market growing ~12–15%/yr

2,000+ dermatology practices

Tier 1 & 2 cities driving demand

Mature digital pharmacy penetration

Rising dermatology consultation rates

Online-research-led consumers

D2C cosmeceutical sales doubling every 18 months

UAE Market

India Market

Premium skincare market [validated stat]

Derma-cosmetic market growing ~12–15%/yr

2,000+ dermatology practices

Tier 1 & 2 cities driving demand

Mature digital pharmacy penetration

Rising dermatology consultation rates

Online-research-led consumers

D2C cosmeceutical sales doubling every 18 months

Three Reasons Brands Choose Novacare

Exclusive partnership

We build brands. We don't carry catalogues. Every brand we represent is exclusively ours.

Exclusive partnership

We build brands. We don't carry catalogues. Every brand we represent is exclusively ours.

Exclusive partnership

We build brands. We don't carry catalogues. Every brand we represent is exclusively ours.

Exclusive partnership

We build brands. We don't carry catalogues. Every brand we represent is exclusively ours.

Exclusive partnership

We build brands. We don't carry catalogues. Every brand we represent is exclusively ours.

Exclusive partnership

We build brands. We don't carry catalogues. Every brand we represent is exclusively ours.

Clinical Depth

Pharmacist-founded. 500+ prescribing doctors. Science, not sales scripts.

Clinical Depth

Pharmacist-founded. 500+ prescribing doctors. Science, not sales scripts.

Clinical Depth

Pharmacist-founded. 500+ prescribing doctors. Science, not sales scripts.

Clinical Depth

Pharmacist-founded. 500+ prescribing doctors. Science, not sales scripts.

Clinical Depth

Pharmacist-founded. 500+ prescribing doctors. Science, not sales scripts.

Clinical Depth

Pharmacist-founded. 500+ prescribing doctors. Science, not sales scripts.

Owned D2C Platform

Aurasence your brand goes live with full pages indication discovery,dermatologist endorsement from Day One.

Owned D2C Platform

Aurasence your brand goes live with full pages indication discovery,dermatologist endorsement from Day One.

Owned D2C Platform

Aurasence your brand goes live with full pages indication discovery,dermatologist endorsement from Day One.

Owned D2C Platform

Aurasence your brand goes live with full pages indication discovery,dermatologist endorsement from Day One.

Owned D2C Platform

Aurasence your brand goes live with full pages indication discovery,dermatologist endorsement from Day One.

Owned D2C Platform

Aurasence your brand goes live with full pages indication discovery,dermatologist endorsement from Day One.

The Numbers Behind the Promise

Healthcare Partners

Over 1,000+

Over 1,000+

Over 1,000+

Hospitals , Clinics

Aurasence Users

Over 1,000+

Exclusive Premium Brands

Over 1,000

Team UAE + India

Over 1,000+

Distribution Track Record

Over 1,000yrs

Six core values

Three brand philosophy pillars

Novacare ME Trading LLC

UAE · B2B Derma-Cosmetic

Novacare Trading LLC

UAE · OTC + Dental + Digital

Novacare Scientific LLP

India · B2B + Aurasence India

The Numbers Behind the Promise

Healthcare Partners

Over 1,000+

Aurasence Users

Over 1,000+

Team UAE + India

Over 1,000+

Hospitals , Clinics

Over 1,000+

Over 1,000+

Exclusive Premium Brands

Over 1,000

Distribution Track Record

Over 1,000yrs

Six core values

Three brand philosophy pillars

Novacare ME Trading LLC

UAE · B2B Derma-Cosmetic

Novacare Trading LLC

UAE · OTC + Dental + Digital

Novacare Scientific LLP

India · B2B + Aurasence India

The Numbers Behind the Promise

Healthcare Partners

Over 1,000+

Over 1,000+

Over 1,000+

Hospitals , Clinics

Aurasence Users

Over 1,000+

Exclusive Premium Brands

Over 1,000

Team UAE + India

Over 1,000+

Distribution Track Record

Over 1,000yrs

Six core values

Three brand philosophy pillars

Novacare ME Trading LLC

UAE · B2B Derma-Cosmetic

Novacare Trading LLC

UAE · OTC + Dental + Digital

Novacare Scientific LLP

India · B2B + Aurasence India

Two channels , One flywheel

Two channels , One flywheel

Most cosmeceutical distributors operate in one lane. Novacare operates both. The two channels reinforce each other. By design.

B2B

Professional Novacareme

Doctors, hospitals, clinics, pharmacies

Doctors, hospitals, clinics, pharmacies

Doctors, hospitals, clinics, pharmacies

Doctors, hospitals, clinics, pharmacies

B2B

Professional Novacareme

Doctors, hospitals, clinics, pharmacies

Doctors, hospitals, clinics, pharmacies

Doctors, hospitals, clinics, pharmacies

Doctors, hospitals, clinics, pharmacies

D2C

Consumer Aurasense

Direct consumer reach UAE + India

Consumer-friendly, science-backed

Captures prescription repeat purchase

Never approaches doctors or clinics

D2C

Consumer Aurasense

Direct consumer reach UAE + India

Consumer-friendly, science-backed

Captures prescription repeat purchase

Never approaches doctors or clinics

Pharmacy

Patient discovers the product

Patient

Searches online for the brand or indication

Aurasence

Finds the product on Aurasence

Buys

Buys direct through our owned platform

Repeat

Repeat purchases triggered by digital marketing

Results

Doctor sees patient satisfaction in follow-up visits

Continues

Doctor continues prescribing

Doctor

Prescribes the brand to a patient

Pharmacy

Patient discovers the product

Patient

Searches online for the brand or indication

Aurasence

Finds the product on Aurasence

Buys

Buys direct through our owned platform

Repeat

Repeat purchases triggered by digital marketing

Results

Doctor sees patient satisfaction in follow-up visits

Continues

Doctor continues prescribing

Doctor

Prescribes the brand to a patient

No otherCosmeceutical distributorin the region owns both channels. This is our moat.

No otherCosmeceutical distributorin the region owns both channels. This is our moat.

No otherCosmeceutical distributorin the region owns both channels. This is our moat.

From First Conversation to Market Launch

Typical timeline: 90 to 120 days.

01

02

03

04

05

06

Step 1 : Initial Conversation

Step 2 : Market Opportunity Assessment

Step 3 : Partnership Terms Discussion

Step 4 : Contract + Regulatory Onboarding

Step 5 : Simultaneous B2B + D2C Launch

Step 6 : Quarterly Performance Reviews (Ongoing)

Week 1

A 45-minute call to understand your brand, your goals for UAE and India, and the strategic fit with Novacare's portfolio. No pitch decks. No pressure. Just an honest conversation.

Week 2 - 4

We build a market-specific opportunity analysis: regulatory landscape, competitive positioning, channel strategy, target physician segments, indicative pricing architecture, and digital launch plan through Aurasence.

Week 5 - 6

Exclusivity terms, territory definition, pricing structure, sell-in commitments, marketing investment, and performance milestones. Negotiated openly both parties protect what matters.

Week 7 - 10

Distribution agreement signed. Product registration with UAE MOH and/or India CDSCO begins. Quality systems aligned. Cold chain (if required) configured.

Week 11 - 16

Your brand goes live across pharmacies, in front of doctors, and on Aurasence simultaneously. Day-One D2C means your brand is visible to consumers from the moment the first prescription is written.

Ongoing

Every 90 days, we review sell-through data, doctor adoption, consumer trends, and growth opportunities. Transparent reporting. Honest assessment. Strategic adjustment.

01

Step 1 : Initial Conversation

Week 1

A 45-minute call to understand your brand, your goals for UAE and India, and the strategic fit with Novacare's portfolio. No pitch decks. No pressure. Just an honest conversation.

Step 2 : Market Opportunity Assessment

Week 2 - 4

We build a market-specific opportunity analysis: regulatory landscape, competitive positioning, channel strategy, target physician segments, indicative pricing architecture, and digital launch plan through Aurasence.

Step 3 : Partnership Terms Discussion

Week 5 - 6

Exclusivity terms, territory definition, pricing structure, sell-in commitments, marketing investment, and performance milestones. Negotiated openly both parties protect what matters.

Step 4 : Contract + Regulatory Onboarding

Week 7 - 10

Distribution agreement signed. Product registration with UAE MOH and/or India CDSCO begins. Quality systems aligned. Cold chain (if required) configured.

Step 5 : Simultaneous B2B + D2C Launch

Week 11 - 16

Your brand goes live across pharmacies, in front of doctors, and on Aurasence simultaneously. Day-One D2C means your brand is visible to consumers from the moment the first prescription is written.

Step 6 : Quarterly Performance Reviews (Ongoing)

Ongoing

Every 90 days, we review sell-through data, doctor adoption, consumer trends, and growth opportunities. Transparent reporting. Honest assessment. Strategic adjustment.

01

Step 1 : Initial Conversation

Week 1

A 45-minute call to understand your brand, your goals for UAE and India, and the strategic fit with Novacare's portfolio. No pitch decks. No pressure. Just an honest conversation.

Step 2 : Market Opportunity Assessment

Week 2 - 4

We build a market-specific opportunity analysis: regulatory landscape, competitive positioning, channel strategy, target physician segments, indicative pricing architecture, and digital launch plan through Aurasence.

Step 3 : Partnership Terms Discussion

Week 5 - 6

Exclusivity terms, territory definition, pricing structure, sell-in commitments, marketing investment, and performance milestones. Negotiated openly both parties protect what matters.

Step 4 : Contract + Regulatory Onboarding

Week 7 - 10

Distribution agreement signed. Product registration with UAE MOH and/or India CDSCO begins. Quality systems aligned. Cold chain (if required) configured.

Step 5 : Simultaneous B2B + D2C Launch

Week 11 - 16

Your brand goes live across pharmacies, in front of doctors, and on Aurasence simultaneously. Day-One D2C means your brand is visible to consumers from the moment the first prescription is written.

Step 6 : Quarterly Performance Reviews (Ongoing)

Ongoing

Every 90 days, we review sell-through data, doctor adoption, consumer trends, and growth opportunities. Transparent reporting. Honest assessment. Strategic adjustment.

What Makes a Brand Right for Novacare

Cosmeceutical or Clinical Positioning

International Heritage

Indication-Based Portfolio

Commitment to Exclusivity

Commitment to Exclusivity

Willingness to Engage Clinically

Willingness to Engage Clinically

Let's See If This Partnership Should Happen

Every partnership begins with a conversation not a sales pitch. Response within 48 hours.

Or speak directly with Ajit Kurien (Founder) or Robin Kurian (Director) — robin@novacareme.com

Markets of Interest

Premium cosmeceutical distirbtion across UAE and India

Premium cosmeceutical distirbtion across UAE and India

Industry insights newsletter

GET IN TOUCH

info@novacareme.com

UAE: +971 4 557 2406

India : +91 80953 33111

UAE - Dubai

Novacare ME trading.Trading LLC

Saheel tower -1 , suite 407

Al nahda - 1 , Dubai

India - Bengaluru

Novacare scientific LLP

L-148 , HSR layout

Bengaluru , Karnataka

France - Future

Novacare helios

5 rue voltaire , sannois

Paris (registered)

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