Built on Care. Grown Through Trust.
What started as one pharmacist's belief that healthcare is fundamentally about human connection has become Novacare Group — an exclusive cosmeceutical distribution platform across UAE, India, and beyond.
Built on Care. Grown Through Trust.
What started as one pharmacist's belief that healthcare is fundamentally about human connection has become Novacare Group — an exclusive cosmeceutical distribution platform across UAE, India, and beyond.
Our Story
01
The Pharmacist Who Believed in Connection
02
The Trust Earned First
03
When the World Stopped, the Team Stayed
04
Why Exclusive. Why Cosmeceuticals.
01
The Pharmacist Who Believed in Connection
02
The Trust Earned First
03
When the World Stopped, the Team Stayed
04
Why Exclusive. Why Cosmeceuticals.
01
The Pharmacist Who Believed in Connection
02
The Trust Earned First
03
When the World Stopped, the Team Stayed
04
Why Exclusive. Why Cosmeceuticals.
"Healing is the first step toward serving society, and care is the foundation of everything we do."
Ajith Kurian
Founder
What Guided Us
OUR MISSION
Source and distribute exceptional cosmeceutical products from around the world, fostering enduring relationships with healthcare professionals and consumers.
OUR VISION
Global leader in premium healthcare and lifestyle solutions that set new benchmarks for well-being.
Six core values
Integrity & Transparency
Quality & Service
Customer focus
innovation & Expertise
Teamwork & Partnership
Forward Thinking
Three brand philosophy pillars
Pharmacist's Integrity
Relationships BeforeTransactions
Education as Mission
What Guided Us
OUR MISSION
Source and distribute exceptional cosmeceutical products from around the world, fostering enduring relationships with healthcare professionals and consumers.
OUR VISION
Global leader in premium healthcare and lifestyle solutions that set new benchmarks for well-being.
Six core values
Integrity & Transparency
Quality & Service
Customer focus
innovation & Expertise
Teamwork & Partnership
Forward Thinking
Three brand philosophy pillars
Pharmacist's Integrity
Relationships BeforeTransactions
Education as Mission
What Guided Us
For Brand Principals
Source and distribute exceptional cosmeceutical products from around the world, fostering enduring relationships with healthcare professionals and consumers.
For Brand Principals
Source and distribute exceptional cosmeceutical products from around the world, fostering enduring relationships with healthcare professionals and consumers.
Six core values
Integrity & Transparency
Quality & Service
Customer focus
innovation & Expertise
Teamwork & Partnership
Forward Thinking
Three brand philosophy pillars
Pharmacist's Integrity
Relationships BeforeTransactions
Education as Mission
Our 10 year Journey
2015–2017
Foundation · SOSKIN, BENOSTAN, BABE · Team of 46
2018–2020
Brand Building · SKINLAB launch · Abu Dhabi expansion
2020–2022
Brand Building · SKINLAB launch · Abu Dhabi expansion
2022–2025
Group Expansion · India entry · Aurasence · Novadentel · Floxia
2015–2017
Foundation · SOSKIN, BENOSTAN, BABE · Team of 46
2018–2020
Brand Building · SKINLAB launch · Abu Dhabi expansion
2020–2022
Brand Building · SKINLAB launch · Abu Dhabi expansion
2022–2025
Group Expansion · India entry · Aurasence · Novadentel · Floxia
2015–2017
Foundation · SOSKIN, BENOSTAN, BABE · Team of 46
2018–2020
Brand Building · SKINLAB launch · Abu Dhabi expansion
2020–2022
Brand Building · SKINLAB launch · Abu Dhabi expansion
2022–2025
Group Expansion · India entry · Aurasence · Novadentel · Floxia
2026 begins the next chapter , GCC expansion, AVEC scaling, journey toward 2035 vision.
One Group. Three Active Entities. One Vision.
01
Novacare ME Trading LLC
UAE · B2B Derma-Cosmetic
SKINLAB · LSI · Floxia · Care Line
02
Novacare Trading LLC
UAE · OTC + Dental + Digital Commerce
Novadentel + all online brands
03
Novacare Scientific LLP
India · B2B + Aurasence India
All brands + AVEC house brand
One Group. Three Active Entities. One Vision.
01
Specialised Dermatology Expertise
Not general pharma. Not FMCG. Not medical devices. Novacare's depth comes from focus every decision shaped by the clinical, regulatory, and commercial realities of premium cosmeceutical distribution.
02
Exclusive Distribution of Elite International Brands
Every brand we represent is exclusively ours across the markets we serve. No competing portfolio. No divided attention. When we sign a brand, it becomes our priority.
03
Clinically Formulated, Indication-Based Products
Every product in our portfolio addresses a specific dermatological concern, formulated with clinical evidence and recommended by dermatologists. Our brands get prescribed, not just placed.
01
Specialised Dermatology Expertise
Not general pharma. Not FMCG. Not medical devices. Novacare's depth comes from focus every decision shaped by the clinical, regulatory, and commercial realities of premium cosmeceutical distribution.
02
Exclusive Distribution of Elite International Brands
Every brand we represent is exclusively ours across the markets we serve. No competing portfolio. No divided attention. When we sign a brand, it becomes our priority.
03
Clinically Formulated, Indication-Based Products
Every product in our portfolio addresses a specific dermatological concern, formulated with clinical evidence and recommended by dermatologists. Our brands get prescribed, not just placed.
The people behind Novacare
Ajith Kurian
Founder & Managing Partner
Brand acquisition · Market expansion
Robin Kurian
Director & General Manager
Operations · Strategy · Finance
Ajith Alex George
Director
Brand acquisition · Market expansion
Ajith Kurian
Founder & Managing Partner
Brand acquisition · Market expansion
Robin Kurian
Director & General Manager
Operations · Strategy · Finance
Ajith Alex George
Director
Brand acquisition · Market expansion
Ajit Kurian
Founder & Managing Partner
Brand acquisition · Market expansion
Robin Kurian
Director & General Manager
Operations · Strategy · Finance
Ajith Alex George
Director
Brand acquisition · Market expansion
Where We Are Now
Over 3,100+Over 1,000+
Healthcare Partners
Over 3,100+Over 1,000+
Healthcare Partners
Over 3,100+Over 1,000+
Over 3,100+Over 1,000+
Hospitals & Clinics
Over 3,100+Over 1,000+
Over 3,100+Over 1,000+
Hospitals & Clinics
Over 3,100+Over 1,000+
Aurasence Users
Over 3,100+Over 1,000+
Aurasence Users
Over 3,100Over 1,000
Premium Brands
Over 3,100Over 1,000
Premium Brands
Over 3,100+Over 1,000+
Team in UAE & India
Over 3,100+Over 1,000+
Team in UAE & India
Over 3,100+ yrsOver 1,000+ yrs
Healthcare Leadership
Over 3,100+ yrsOver 1,000+ yrs
Healthcare Leadership
Where We Are Now
Over 3,100+Over 1,000+
Healthcare Partners
Over 3,100+Over 1,000+
Over 3,100+Over 1,000+
Hospitals & Clinics
Over 3,100+Over 1,000+
Aurasence Users
Over 3,100Over 1,000
Premium Brands
Over 3,100+Over 1,000+
Team in UAE & India
Over 3,100+ yrsOver 1,000+ yrs
Healthcare Leadership
Where We Are Now
Over 3,100+Over 1,000+
Healthcare Partners
Over 3,100+Over 1,000+
Over 3,100+Over 1,000+
Hospitals & Clinics
Over 3,100+Over 1,000+
Aurasence Users
Over 3,100Over 1,000
Premium Brands
Over 3,100+Over 1,000+
Team in UAE & India
Over 3,100+ yrsOver 1,000+ yrs
Healthcare Leadership
1-Year Horizon — 2026
$1M UAE , Rs 1Cr India , 16+ team 4 India brands ,15K Aurasence users
3-Year Horizon — 2028–29
$55M consolidated , GCC expansion , London office , 5 Aurasence stores/market
10-Year Horizon — 2035
$250M global , 10 countries , 20+ brands , 100M users
1-Year Horizon — 2026
$1M UAE , Rs 1Cr India , 16+ team 4 India brands ,15K Aurasence users
10-Year Horizon — 2035
$250M global , 10 countries , 20+ brands , 100M users
3-Year Horizon — 2028–29
$55M consolidated , GCC expansion , London office , 5 Aurasence stores/market
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