A House Brand. Built With Intent.

AVEC by Aurasence is the only brand in the Novacare Group portfolio that we created ourselves — every other brand is an exclusive distribution partnership. AVEC was developed by Novacare Scientific LLP in India to fill a portfolio gap that no acquired brand could fill: premium Ayurvedic wellness products for everyday use, formulated with modern clinical science.

Where AVEC differs from the dozens of "natural" beauty brands in the Indian market is the discipline of formulation. Heritage ingredients — kumkumadi, saffron, turmeric, aloe vera — combined with modern formulation chemistry to deliver products that perform, not just promise.

AVEC currently lives exclusively on aurasence.in. The brand's growth roadmap targets 25+ SKUs and Rs 1Cr+ revenue by 2028–29, with planned expansion into UAE and African markets.

Four Categories. One Philosophy.

Four Categories. One Philosophy.

Daily Skincare (Natural Range)

Cleansing, moisturising, and treatment products built on Ayurvedic active ingredient traditions. Modern packaging, modern textures, modern efficacy.

Hair Care (Family Range)

Baby Care

Daily Wellness

Daily Skincare (Natural Range)

Cleansing, moisturising, and treatment products built on Ayurvedic active ingredient traditions. Modern packaging, modern textures, modern efficacy.

Hair Care (Family Range)

Baby Care

Daily Wellness

Where to Access AVEC

Where to Access AVEC

For Dermatologists in India

Request samples through /india/ contact.

For Dermatologists in India

Request samples through /india/ contact.

For Pharmacies in India

Become a stockist through /india/ contact.

For Pharmacies in India

Become a stockist through /india/ contact.

For Consumers in India

Shop AVEC on Aurasence India.

For Consumers in India

Shop AVEC on Aurasence India.

Why AVEC

House Brand Commitment

Built and owned by Novacare Group, not licensed or acquired.

House Brand Commitment

Built and owned by Novacare Group, not licensed or acquired.

Ayurvedic + Modern Formulation

Heritage ingredients delivered with contemporary formulation chemistry.

Ayurvedic + Modern Formulation

Heritage ingredients delivered with contemporary formulation chemistry.

Indian Heritage Ingredients

Kumkumadi, saffron, turmeric, aloe vera, bringadi, amla, neem.

Indian Heritage Ingredients

Kumkumadi, saffron, turmeric, aloe vera, bringadi, amla, neem.

Designed for Family Use

Skincare, hair care, baby care, daily wellness in one trusted brand.

Designed for Family Use

Skincare, hair care, baby care, daily wellness in one trusted brand.

Why AVEC

House Brand Commitment

Built and owned by Novacare Group, not licensed or acquired.

Ayurvedic + Modern Formulation

Heritage ingredients delivered with contemporary formulation chemistry.

Indian Heritage Ingredients

Kumkumadi, saffron, turmeric, aloe vera, bringadi, amla, neem.

Designed for Family Use

Skincare, hair care, baby care, daily wellness in one trusted brand.

Market Expansion

AVEC is currently exclusive to India. UAE and Africa expansion planned for 2027–2029.

FAQS

Frequently Asked Questions

What does "AVEC by Aurasence" mean?

Are AVEC products certified Ayurvedic?

When will AVEC launch in UAE?

Can AVEC products be used by children?

A Novacare Group House Brand

AVEC by Aurasence is owned by Novacare Scientific LLP and is the only brand in the Novacare Group portfolio that we created ourselves. All other brands in the portfolio are exclusive distribution partnerships.

A Novacare Group House Brand

AVEC by Aurasence is owned by Novacare Scientific LLP and is the only brand in the Novacare Group portfolio that we created ourselves. All other brands in the portfolio are exclusive distribution partnerships.

Premium cosmeceutical distirbtion across UAE and India

Premium cosmeceutical distirbtion across UAE and India

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GET IN TOUCH

info@novacareme.com

UAE: +971 4 557 2406

India : +91 80953 33111

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Novacare scientific LLP

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