
AVEC by Aurasence
Ayurvedic Heritage. Modern Formulation. Wellness for the Whole Family.
Novacare Group's house brand — born in India, designed for families who choose heritage ingredients with modern clinical science.
A Novacare Group house brand
India only

A House Brand. Built With Intent.
AVEC by Aurasence is the only brand in the Novacare Group portfolio that we created ourselves — every other brand is an exclusive distribution partnership. AVEC was developed by Novacare Scientific LLP in India to fill a portfolio gap that no acquired brand could fill: premium Ayurvedic wellness products for everyday use, formulated with modern clinical science.
Where AVEC differs from the dozens of "natural" beauty brands in the Indian market is the discipline of formulation. Heritage ingredients — kumkumadi, saffron, turmeric, aloe vera — combined with modern formulation chemistry to deliver products that perform, not just promise.
AVEC currently lives exclusively on aurasence.in. The brand's growth roadmap targets 25+ SKUs and Rs 1Cr+ revenue by 2028–29, with planned expansion into UAE and African markets.
The AVEC Range — Currently in India
Product range section displays the 14+ current SKUs across the four categories. Each product card links directly to its aurasence.in product page.
Market Expansion
AVEC is currently exclusive to India. UAE and Africa expansion planned for 2027–2029.
FAQS
Frequently Asked Questions
What does "AVEC by Aurasence" mean?
Are AVEC products certified Ayurvedic?
When will AVEC launch in UAE?
Can AVEC products be used by children?










